Driving Customer Engagement through IT Innovation

When:  Feb 27, 2019 from 5:30 PM to 8:30 PM
Associated with  SIM New York Metro Chapter
As Cadillac continues its legacy of innovation, Global CIO Lesley Ma will be speaking about how technology and innovation are helping drive the brand experience for the brand. You will also experience an example of innovative product visualization through the “Cadillac in VR” shopping experience. Join us to explore these real world topics and learn where this iconic American brand is boldly driving to improve customer engagement and creating IT-business partnerships aligned around innovation.