As we turn the page from 2020, the SIM MN Board of Directors (BOD) has spent time reflecting on member engagement and growth. While we understand that virtual meetings have been challenging, we also know we need to make changes to bring continued value to our membership. As a result, we have spent time with leaders from SIM National and other SIM Chapters to better understand how we can best serve our members and IT community. From those conversations, we have identified four strategies for 2021, each with their own focused committee.
First, we are looking to drive membership engagement and growth. Paul Zyla has rejoined SIM to chair our membership committee. We will be asking all SIM members to bring a guest to our chapter meetings. Membership driven by existing members is the easiest way to reach out to our IT community and grow our SIM chapter. In addition, we will provide more focused marketing, leveraging our social media accounts and those of sponsors (see next paragraph). Membership growth is our #1 priority for 2021!
Second, we will be looking for sponsors in 2021. We believe, with sponsors that are active and influential within the Twin Cities IT Community, we can provide even more value to our members and our IT community.
Third, SIM MN will be looking to align with a local university to co-market and co-brand events. Some of the brightest ideas in technology come from the young people in today’s educational institutions. Many of the SIM chapters have found great success with this alignment and we believe it will be a key differentiator for SIM MN.
Fourth, SIM MN will be collaborating with other Midwest chapters to bring even better speakers and events now that we all know how to use virtual technology! SIM MN has had great discussions with chapter leaders in Milwaukee and St Louis, with further interest from Indianapolis and Chicago. We are excited about what we can offer to our members TOGETHER!
The SIM MN BOD is excited about the possibilities for 2021. However, we need your help. If you would like to be part of any of these committees, please feel free to reach out to Tim Rolfing at email@example.com
or Lisa Schurch at firstname.lastname@example.org.
2021 SIM MN President